As the Philippine Basketball Association (PBA) gears up for an exciting 41st season, TCL, one of the largest manufacturers of televisions in the world, is elated to be the league’s official TV sponsor.
The partnership became formal last October 7, through a contract signing between heads of PBA and TCL Sun Inc. Present at the event where PBA Commissioner Chito Narvasa, PBA CEO/President Commissioner Chito Salud, TCL Sun Inc. CEO Mars Ma, and TCL Sun Inc. Marketing Director Eason Cai.
Having been the undisputed consumer and electronics brand in China, TCL has been able to successfully branch out into other countries, becoming a favorite among consumers for its innovative technologies.
In spite of facing stiff competition, TCL has been able to make a name for itself outside of China for its cutting-edge technologies that has provided a better television experience for consumers.
This partnership with the PBA is expected to be a very fruitful one as the PBA will greatly benefit from the TCL products that it will be able to use to enhance the PBA viewing experience for the public while TCL is happy to be supporting the league through products that it has become well-known for.
As Asia’s fast-rising consumer electronics manufacturer, TCL Sun Inc. continues to aggressively work on its marketing efforts through exciting campaigns, events, social media efforts, and through partnerships like this, enabling it to have a more prominent presence in the market.
Through industry trending achievements, TCL Sun Inc. has rightfully earned its place in the market, as it has now become one of the go-to brands for televisions in the Philippines. Aside from impressive product innovations, TCL is also a favorite for its quality and competitive pricing, definitely making it a key player in the global market.