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TCL Launches World’s First QUHD TV Series at CES 2016

LAS VEGAS–(BUSINESS WIRE)– TCL Multimedia Technology Holdings Ltd. (01070. HK), one of the world’s largest TV manufacturers, launched the global first QUHD TV product line Xclusive (X1) at 2016 CES Consumer Electronics Show.

QUHD TV is a high-end product category launched by TCL in 2016, equipped with top picture quality processing technologies such as Quantum Dot, slim local dimming and HDR, as well as the supreme entertainment technologies integrated with innovative industrial design, high-standard speakers and the TV+OS. As a new generation of TV products to lead the trends of the industry, QUHD TV has specially employed slim local dimming technology to reduce the optical distance to 5mm which makes Xclusive (X1) the world’s thinnest local dimming quantum dot TV. Another innovative technology, Dolby Vision HDR, is also used in the new products to change the whole process of shooting, post production, transmission and representation, and represent the rich colors of nature. Besides, under the concept of all-in-one design, TCL allows the back cover to have a quite clean surface without any screw or gap, which also makes the contour line of Xclusive (X1) clear and flowing.

The new Xclusive (X1) Series brings together the ultimate picture quality experience, high sound quality, Nordic design and powerful audio and video system to create an upscale TV experience. By integrating groundbreaking HDR display technology and QUHD resolution and display features, the Xclusive (X1) Series delivers a wide color gamut for more realistic colors, brighter highlights and increased light-to-dark contrast. TCL’s Xclusive (X1) TVs are equipped with an Ultra-thin Screen, a black crystal panel, Intelligent Display Process Engine and HIFI speaker, so viewers can not only enjoy the latest images with increased details and realistic clarity, but also enjoy an exciting audio effect and a precise full-range representation of sound.

“The new Xclusive (X1) Series combine the latest TV technologies like HDR performance, 4K resolution and Quantum Dot display to bring the cinematic experience into the home, and the latest eco-system TV+ operation system we established will also deliver the ultimate experience to customers,” said Warren Wang, General Manager of Overseas Business Center, TCL Multimedia. “This product line makes good on TCL’s promise to deliver industry-leading technology, sleek design and robust content options all at a price point consumers appreciate.”

TCL was also honored at CES 2016 by IDG’s Top10 Brands from China as Global Top 50 CE Brands and Global TV Brands Top 20. It is dedicated to being a part of those treasured family bonding moments and bringing everyday excitement to the targeted young families with profitable lifestyle technology innovation. Aiming to become one of the most respected technology brands in the world, the future TCL brand will offer visually and functionally appealing features, as well as functional and emotional benefits for the consumers.

About TCL Multimedia

Headquartered in China, TCL Multimedia Technology Holdings Limited (HKSE: 01070) is one of the leading players in the global TV industry, engaged in the research and development, manufacturing and distribution of consumer electronic products. Through a new product-and-user-oriented business model that focuses primarily on a “double +” strategy which includes “intelligence + Internet” and “products + services” as the main direction, striving to become a “global entertainment technology enterprise” that provides integrated entertainment solutions to customers.

Here are some photos from the event: 

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TCL Multimedia
Jolin Shang, 86-139-2467-9051
Elaine Tao, +86 13922800453

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